Nokia, the phone brand that is still preferred by most Filipinos last year. That results were from the recent Mobile Life 2012 study by TNS, world's leading custom research company. The survey was done in Metro Manila with 500 face-to-face interviews among people aged 16-60 in all economic classes.
320 (or 64%) out of the 500 people said that they currently own a Nokia phone. The percentage dropped from 70% of the previous year 2010. There's a huge leap on the second brand preferred by the Filipinos, with it getting only 12% (about 60 for every 500 people).
“These results from the Mobile Life Study of TNS only show that the Philippines is still a Nokia country,” says Dharmesh Goshalia, General Manager of Nokia Philippines. “Despite the deluge of other mobile phone brands, Nokia remains in the consciousness of Filipinos as a reliable mobile device that meets their lifestyle.”
Goshalia further reveals that Nokia has set its sights on making 2012 another landmark year. The company is geared up to deliver aspirational products that offer choice for consumers, with differentiation on quality and value for money. "Watch out for our Nokia with Windows Phones coming very soon. Those Lumia devices will amaze everyone who try it out. Also, expect more Dual SIM and QWERTY devices. We promise that it will be more fun with Nokia."
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| Dharmesh Goshalia, General Manager and Head of Sales for Nokia Philippines |
Mobile Phones Now More Common than DVD Players
The study also revealed that mobile phones are now more commonly owned in the country than DVD players. Smartphone ownership also showed a significant increase since 2010.
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| Lumia |
Exciting.
UPDATE: That was a typo error on the press release.
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2 comments:
Good Im expecting a Lumia 900 or (any good Lumia announce in MWC)
no more nokia phils.dont release here your phone dissappoint us again im so excited to own a nokia x2-02 but you dissappoint us again just like nokia 600
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