Tuesday, December 20, 2011

7-Eleven Takes Advantage of the Typhoon Sendong Disaster

A genius at 7-Eleven must have found the Typhoon Sendong calamity a good way to attract people on it's Facebook page. I saw this on my Facebook timeline a while ago that 7-Eleven Philippines will donate P10 for every like on their Facebook page, up to P1 Million pesos.

The problem is, why doesn't 7-Eleven just donate the P1 Million to the victims without requiring a 'like' on their Facebook page? I find 7-Eleven's move a self-centered one.

Just give the P1 Million. No 'like us' whatsoever. Just give that amount of money to the victims if you really want to help.

We have already seen this kind of marketing trick back when Bing tweeted that it will donate $1 to the Japan quake victims for every 'retweet' on their Twitter page.

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