Friday, May 24, 2013

HTC One now available in retail stores for P32,990

HTC One M7 Philippines

It has been plagued by supply and inventory problems. It faced quite a number of delays. But finally, the HTC One is here. Earlier this week, executives from HTC Philippines shared how important it is for them to keep their devices current and able to cope with what the users need.

“With HTC’s continued effort to put the consumer at the center of our innovation, we have reimagined mobile experience to cater to their needs with the creation of the HTC One,” said HTC Philippines Country Manager Richard Javier at the launch event on Tuesday.

HTC One M7 Philippines

Encased in a zero-gap aluminium unibody and boasting a vibrant 4.7-inch full HD 1080p Super LCD 3 screen, the HTC One runs the latest Android 4.1.2 Jelly Bean operating system and supports LTE networks to offer blazingly-fast browsing and downloads in a package that combines premium design with breakthrough build quality.

The sleek and tapered profile of the HTC One makes it very comfortable in your hand, add to that the slightly cold feeling the aluminum body has. HTC says there’s nothing to worry about the metal design. Thanks to their unique antenna design, you should get strong and clear signal no matter how you hold the HTC One.

HTC One M7 Philippines

The HTC One, which runs the latest HTC Sense 5 user interface, has three major features that the company says sets it apart from the other smartphones, namely the HTC BlinkFeed, HTC Zoe, and the Ultrapixel Camera.

HTC One M7 Philippines

The HTC BlinkFeed combines the latest content from the sources that you subscribe to, and displays it right at your homescreen without the need to download and open multiple news applications and web sites. To date, HTC has partnered with more than 1,400 media sources globally like ESPN, MTV, Vice Media, CoolHunting, Reuters and many others. Aside from news, you can also post and the latest updates happening around on your social media accounts like Twitter, Instagram, and Facebook on BlinkFeed.

For the first time on a phone, HTC BoomSound introduces front-facing dual stereo speakers with a dedicated amplifier that plunges people in music, videos, games and other media contents they like. Beats™ Audio integration is enabled across the software for rich, authentic sound whether you’re listening to your favorite music, watching a video or playing a game.

HTC One M7 Philippines

Lastly, there's the Ultrapixel Camera. HTC developed a custom camera that includes an f/2.0 aperture lens and a sensor with larger pixel size that gather 300% more light than traditional smartphone camera sensors.

HTC also added more features on the software-side of the camera. HTC Zoe gives people the ability to shoot high-res photos in three-second snippets. These are then displayed in a way that brings the gallery to life and transforms the traditional photo gallery of still images into a moving gallery of memories.

Zoe also automatically creates feature films from each event set to music with professionally designed cuts, transitions and effects. These feature videos can be remixed or set to different themes, and can be shared on your social networks and other services.

There are so much more to discover on the HTC One and a one-time hands-on is not enough to try them all out. I’m hoping to get a review unit from HTC so I can put the One thru paces.

The HTC One is available now at HTC Concept Stores, and other distributors and retailers in the country. It bears a price tag of P32,990. But wait, there’s more!

Someone from the media asked whether the HTC One will be available on postpaid plans, to which HTC answered that it indeed will be! The HTC One will be available on Globe Postpaid starting on Plan 1,799 (I suppose with a P4,800 cash-out) and for free at Plan 2,499.

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